One Day One Idea: an excellent example of a useful QR code
If you are a regular reader of this blog you may remember our previous post on getting QR codes right. Basically we were claiming that most companies were neglecting the consumer behavior when...
View ArticleFind your audience: how to position your research work
As I explained in an earlier post, I was very disappointed to see my research work rejected at this year’s EMAC conference. Fortunately the very same research work was accepted and presented at the 5th...
View ArticleHOW TO : market research, product positioning and pricing
Market research is important and you know that this is what we specialize in. Yet market research is only the beginning. Out of the results of the market research you should be able to draft your...
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Thank You Merci
From time to time you meet inspiring people. I have the chance to meet many entrepreneurs coming from very different horizons and with various backgrounds. Although they are all special some of them...
View Article50% of the firms created in 2006 have died: all the factors influencing...
There is a lot of controversy around survival rate of startups. A survival rate of 25% after 7 years is often mentioned although there’s no evidence around it; other authors speak of a 90% survival...
View Article“42” School: why Xavier Niel’s initiative may fail
Non-French people are likely not to know Xavier Niel. He is however a famous tech entrepreneur, a billionaire and the CEO of Free, the telecom company that has been shaking the grounds of telecom...
View ArticleWhat motivates people to move up the social media ladder?
During the ESADE conference, Sue Vaux Halliday presented her work on “user-generated content and its creators: consumers and commentators”. During her presentation Sue introduced the concept of social...
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One Day One Idea: improve the customer experience with a touch of fun and humor
It may seem easier to engage online customers with slogans and humor. Yet we have found in Paris last winter a unusually good example of humor in the retail sector. The pictures below were taken at...
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What are the main reasons to create a company?
After the post we published 2 weeks ago on why companies fail, another interesting piece of statistics published by the French National Institute for Statistics (INSEE) regards the motivations of...
View ArticleThe unique personnality of 3-stars chefs
At ESADE conference from March 25th-27th a very interesting research was presented on narratives from Top Chefs. The sample studied by Magdalena Marowska was made of narratives by the late Bernard...
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